Why You'll Never See Maddie Ziegler On TikTok

March 2024 · 2 minute read

Maddie Ziegler occasionally appears in her younger sister Mackenzie Ziegler's TikTok videos, but she could care less about uploading her own. In a time when a successful TikTok profile can earn creators a pretty penny, staying off the platform is an unusual choice for someone with a built-in following the size of Ziegler's.

Let's do some math, shall we? As of this writing, Charli D'Amelio – the undisputed queen of TikTok — has more than 29 million followers on Instagram, while over on TikTok more than 88 million people follow D'Amelio. According to the Daily Mail, popular TikTok stars can rake in as much as $200,000 for a single, 60-second post. Meanwhile, Ziegler has more than 13 million followers on Instagram – which would surely translate into several million TikTok followers if she ever joined — meaning Ziegler is potentially missing out on hundreds of thousands of dollars by staying off the app.

Ziegler seemingly isn't swayed by money, though. "I personally think that TikTok [isn't] really my thing," she explained while speaking to Elite Daily in July 2020, "I'll watch them, but I don't actually really make them unless [Kenzie] forces me to." Ziegler told the outlet that the short, rhythmic dances just aren't her vibe. "I prefer doing real contemporary dance rather than the 15-second dances." Apparently, no amount of money can comprise her artistic integrity.

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